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Define who you are, what you have done and what your goals are. Develop the stories expressing your authentic self.

As a candidate, you cannot control how accurately the firms you’re considering portray themselves. You can, however, protect your interests by asking good questions and doing your homework. What’s more, you can—and must—present an accurate and compelling value proposition. When you do, you’ll increase the chances of a solid step towards your professional goals. That’s where the cover letter comes into play.